At Athian, we choose to focus on carbon insetting. In contrast to traditional carbon offsets, insets keep the environmental and economic benefits of a carbon reduction within the value chain of a specific industry. Carbon insetting can have a significant impact on a company's overall sustainability performance by reducing emissions within its value chain and fostering more sustainable practices among its suppliers and partners. By embracing the insetting approach, we offer companies a financially viable and scalable option to achieve their goals while supporting systematic changes.
We believe that scientific rigor, transparency, and accountability are essential to making that mission a reality. As part of our commitment to these beliefs, we have established a Scientific Advisory Board and defined our principles, standards, and processes in a publicly available Governance Framework. Utilizing these standards, we have developed a platform that merges established best practices with technical innovations to deliver validated, verified carbon assets based on sound scientific methodologies.
